Published on October 27th, 20140
DUSTIN GARIS: Innovator, Marketer, Trouble-Maker
Dustin Garis is on a mission against monotony. After venturing to more than 40 countries on an around-the-world quest for the meaning of life, he discovered his true purpose to help people break from routine and live a memorable life. This focus guided his career at The Coca-Cola Company and Procter & Gamble, where he held the title of Chief Troublemaker for his disruptive leadership of global marketing innovation across billion dollar brands. Innovating on the full human experience, Dustin has been known to start meetings with opera singers, convert an elevator into his office, ride an 1,800-pound bull in a rodeo, host a blindfolded dinner party, fetch well-water in rural India, and orchestrate other unconventional experiments that keep HR awake at night. He is currently the founder of the LifeProfit (LifeProfit.com) social organization, a collaboration of change-agents and purpose-driven businesses fueling a global movement of people gaining rich life experiences.